Social Media
Colorado State University, Department of Ethnic Studies: Nov 2023 - May 2024
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As the Communications Coordinator, one of my responsibilities is to manage the department's Instagram account. With the goal of growing and maintaining our community outreach and encouraging students to join the department, I post text, photos, videos, and graphics on our grid and stories. I also monitor reposts, DMs, followers, comments, and mentions.
Since I began managing the account, engagement increased by 81.4% and followers increased by 5%.
Colorado State University, Office of the President: Feb 2023 - May 2023
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As the Social Media Intern, I managed the CSU President's Instagram, Twitter, and LinkedIn accounts. I utilized audience insights and strategic planning to increase engagement. I uploaded text and visual posts between 3 - 5 days a week while monitoring DMs, followers, comments, and mentions.
The goal of my position was to prioritize growing her Instagram account. During my involvement, her Instagram followers increased by 16.5% and her reach grew by 16.3%.
Colorado State University: April 2022
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Created an Instagram Reel for Colorado State University's Earth Day post.